![]() ![]() So, by now, I’m sure that you’re convinced of the benefits that images can bring to your website. A Quick Word of Warning on Website Imagery The quality of the product image is actually ranked by shoppers as more important than product-specific information (63%), a long description (54%), or even product reviews (53%). In fact, according to Jeff Bullas, when it comes to an ecommerce site, 67% of shoppers admit that the quality of the product image is very important. So, if you use WordPress as an ecommerce platform, then a well framed image that highlights the best features of your products, showcases its benefits, and demonstrates how it can solve whatever problem it was designed to overcome in the first place, can have infinitely better results than a cleverly crafted paragraph of text. When it comes to ecommerce websites the importance of imagery increases tenfold the best way to sell any type of product is to give it both the space, and the freedom, to sell itself. This should come as no surprise, given that the brain can process visual content approximately 60,000 times faster than written content. According to HubSpot, more than 90% of data that is transmitted to the brain is actually visual content, and 40% of people respond better to visual content as compared to written content. And the longer an internet surfer remains on your website, the more likely they are to return, or to buy your products. Images can not only grab attention, but also persuade the casual internet surfer to remain more interested, for longer. Compelling images draw your audience in, capture attention, and balance your written content, making it infinitely more readable. Your written content is obviously essential, but the images that you select to accompany your text have almost as important a function. While this might seem like a trite, overused saying, it really does ring true when it comes to web design. Why You Should Use Images on Your Website Image effect plugins can help make your photos shine, with the application of some eye-catching filters, or even give your website more interactivity, through zooming and magnification. ![]() One way to ensure optimum image utilisation is through the use of some well-chosen plugins. So, they need to look their best, and be utilised to their utmost. Images are (or at least should be) an integral part of any website. ![]()
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